IPR and the internet - who cares

[many2]

Shall we fear the arrival of the visual patent troll horde ? I really hope not but I must admit it's not that unlikely to happen. One or two occurrences hardly make a trend, but still there are some disturbing examples in other industries, that's for sure.

[deepvisual]

I'm not so sure about the one or two...
look at mapping.
its global and its all the same 4 or 5 ideas copied ad infinitum.

[deepvisual]

Originally Posted by sleepytom

In reality your only as good as your last gig.

I just want to pick up on this as I hear it a lot and have never yet understood what it means.

I;ve done some dreadful gigs in my time. you are bound to cock up once in a while. but the week after its like it never happened?? So I;d say the opposite is true.
you might not work for one particular client again, but it takes a helluva a lot to be ostracised in an industry that for example, considers drug addiction the norm.

but you know, thinking on, maybe I am just old fashioned. When I was a kid, things like this were important. Who was the first man on the moon, who invented the telephone. I guess these things like a lot of others, are just irrelevant now.

[sleepytom]

Maybe that is it, the list of actual firsts is less relevant today. We no longer have impressive feats of exploration to inspire the desire to be first at something. First Man on the Moon is impressive (and there was a genuine race to get to be first). First person to climb Everest is also impressive, but now 2000 people a year make it to the summit, and it has become yet another tourist destination.

The firsts have become increasingly narrow "first under 14 year old to ski semi-assisted to the south pole" isn't really in the same class as the oldschool exploration feats.

Projecting things really big is kind of the same - the biggest projections are easy to do, you simply throw money at it and wire up the pre-existing technology to make it happen. Nobody is really being genuinely innovative with projection technology and the claims of being "first" become increasingly ridiculous attempts at marketing (first 4D projection for example - 4D is just a made up term so being the "first" to do it isn't that impressive really!)

Creative ideas have always been kind of different to other "firsts" creativity is a process of observation and inspiration followed by putting something into action. Being the first to think of an idea doesn't mean you'll be the first to actually do it. Being first to do something means little if nobody sees, and being first to be widely recognised for something is more about marketing than it is about actual creativity.

On the "only as good as you last gig" thing yeah i dunno what it means either! I just wrote it as it's an industry catch phrase.. We've all done shockers in the past, I guess the real skill is learning from your mistakes and insuring the same problems don't come up again.

[john01]

people want familiarity as well as originality

you'll listen to a favourite tune again and again because the predictability comforts you, but you will also listen to new music music because the unpredictability within a predictable framework excites you

I cringe at the unoriginality of youth though

[Pesh]

Originally Posted by deepvisual

I'm not so sure about the one or two...
look at mapping.
its global and its all the same 4 or 5 ideas copied ad infinitum.

to be fair, i'd consider both of the tiger videos to be ripoff of the 360 moving projection mapping installation they had in the Puma shop in Carnaby Street almost 10 years ago.

it was basically a Puma walking along, climbing up and jumping between the shelves in the shop via a single projector on a moving head yoke.

this clip in no way does the installation justice, and the technology available at the time was far from perfect considering what we have now, but the effort and originality of it stopped me and had me staring at it for a good while...

Puma Store Projection - YouTube

Puma Store Projection - YouTube

a lot more effort must have gone into it than projecting a 2 second loop of a tiger running out of the side of a Transit

and a lot more interesting than the blocks coming out of the wall approach to projection mapping.