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  #1  
Old 16th February 2009, 04:49 PM
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andyvj andyvj is offline
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Question How much for club idents

Hi guys
how much should i charge for a graphic's/ club ident (as a 10 second clip or longer) plus the gig its self
thanks
andy
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  #2  
Old 16th February 2009, 04:58 PM
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Kinda broad question, lots of different things to factor in,

Does the club provide any logos or animation?

Is it 3D, video, flash, illustrations...?

Get as much as you can. Gig + custom content + studio time.
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Old 16th February 2009, 05:14 PM
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Question nuts

hi kyle
at the moment ive put some stuff up for proposal
but nothing back at the moment
the gigs not so far away
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Old 16th February 2009, 08:06 PM
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Default stuff

hi kyle
most of the stuff will be done with photoshop, illustrator, art text 2 and apple motion
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Old 16th February 2009, 10:26 PM
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Work out your hourly/day rate for production and estimate how long it's going to take, including time spent doing preparatory work and proposals.
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Old 17th February 2009, 12:17 PM
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Talking thanks guys

thanks to kyle and mowgli
i'll try to implement this within the cost's but
i could shot myself in the foot with charging a really big amount for this
i think i will go down the path of seeing what they offer in general
than i should piss myself with laughter at what they offer
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Old 17th February 2009, 12:25 PM
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If you think that their budget will be really tight ask for it before giving them a quote. Then do a proposal that fits their budget, this should be a really basic solution if the budget is small ie work out your day/hourly rate and come up with a solution that will take that amount of time to complete. Then explain what they could have if they stretched their budget further. Make sure they see a clear link between how much they pay, how long it takes to produce and how much better the bigger budget solution will be.
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Last edited by mowgli; 17th February 2009 at 12:28 PM.
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  #8  
Old 17th February 2009, 04:00 PM
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Quote:
i could shot myself in the foot with charging a really big amount for this
Im not sure, I think that giving them a realistic idea of what it costs isn't a bad thing, you can always "do them a favour" and do it for less and then they realise that your giving them a deal.
I charge by the day for custom work and by the loop for additional content.

£200+ per day depending on what you think your worth, I think I'm worth more than that needless to say! But thats a good starting point In fact I cant rememeber where I got this from but its from an arts funding/ creative business kind of site, see below*
And I charge at LEAST £20 per loop (all original) unless they're getting a lot of them, which is why you don't see my work on VJ loops sites, I think they set the benchmark way too low, I looked to getty/artbeats myself...
Once you give a loop a away or sell it, it becomes devalued to your set, although they can be seen as promotional material, ie people know what your work looks like, but I get most of my work via word of mouth and industry reputation rather than other vj's booking me!

As a example of overselling and doing a favour I was working at a company recently where the sales guy gave the client the shpeal, said yes we can do this and that and the other, then gave a quote £1million for the installation, guys jaw hit the floor, when they bargained it down to 100,000 he was please as anything for getting such a good deal.... Now obviously clubs are small budgets than this (well except God$ kitch€n etc) but you get the picture. Personally I'm a shite salesman, I wish there was someone you could employ just for bullshit clients, they would be welcome to their 20%! And probably worth every penny, maybe I should make friends with a salesman...

Anyway read the last paragraph, as thats the clincher!



* quote from unknown source below!
<=======>
One question comes up time and time again when discussing freelancing:
‘How much should I charge?’ It is a difficult one and is affected by
many factors; your experience, competitors rates, overheads, etc. It
is also something that you will need to constantly monitor, as you
gain more experience and skills your hourly rate should reflect this.

Firstly do some research, there are many websites out there
advertising freelance jobs and also many where you can create a
profile to sell your services. Creative Pool (a jobs feed for which
will be on MTB soon) and View Creatives amongst the most popular.
Bookmark recruitment agency websites (many of them will deal in
freelance and permanent positions) and see what payment level they
advertise at (i.e. entry-level or senior management?). From here you
will be able to assess how much other freelancers with similar skill
sets or experience to yourself, charge.

I recently came across an interesting formula for working out hourly
rates that may be of use – although I would stress the importance of
checking out your competitors’ rates first. To start off decide a
realistic target of how much you are looking to earn in a year. This
should at least match your previous employment income. For example,
say you are looking to earn at least £20,000 p.a. If you worked this
out as an hourly rate for a 35 hour week over 52 weeks you would get
just under £11 an hour.

However it is very unlikely you will be doing paid work 7 hours a day,
5 days a week. A great deal of your time will be taken up with job
hunting, paperwork, chasing clients and other activities that you
cannot charge for. Some weeks you may be doing paid work for 50 hours
plus, others you may get nothing at all.

It’s best to envision that you will hopefully be doing paid work for
about 21 hours (3 days) a week. So in our example you would therefore
look to charge about £18 per hour. If you average less than 21 hours
paid work you should have enough to get by and if you do more you will
be earning more than your previous job.

This may sound high or cheeky but remember, as a freelancer you do not
get paid holiday or sick days. Also your clients will not have the
expensive costs of dealing with your national insurance, pension
schemes, training and other HR issues that follow on from hiring a
full-time employee.

If you charge by project rather than an hourly rate the same rules
apply, give yourself an hourly rate and try to work out how long it
will take you to complete the project. This can be difficult to judge
but the more experience you get at it, the more accurate you will get.

The current economic climate may have you contemplating knocked down
pricing to make sure you get work in. Whilst this may keep you busy in
the short-term, it will no doubt cause you problems further down the
line when you try to start charging your full rate. I would only
consider reducing my rate if the project is hefty or an on-going
appointment. After all, when times are tight it’s better to get a
months work at a slightly reduced rate than odd days here and there at
your full rate.

It can be a bit of a balancing act as pricing too high can put clients
off, but pricing too low can be just as detrimental. You can guarantee
that the clients who want you to work for next to nothing will be the
ones you have to chase payment for months on end.
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  #9  
Old 17th February 2009, 06:05 PM
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Smile

thanks cat for that one
i'll take on board what you've put.....
hows birmingham and the custard factory ?
is their going to be another "supersonic" this year at all?
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  #10  
Old 17th February 2009, 08:02 PM
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Hardly been here,
Had fun sledging on bubble wrap in leeds the other week though!
Supersonic is just started rolling I think, got my first mailout about it, so I'll be chatting to them again soon...
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