MyTV

[akira_k]

http://www.mytvgroup.com/

What do you think of this? I never seen it mentioned here and I'm very interested in the opinion of other VJs, specially from countries where this is already working.

[Kyle]

What is it? Can you give us a little description?

[akira_k]

From what I've been told (can any finnish VJ give us a proper translation of what the Euro site says? the US one says fuck all), this is sort of a per-subscription cable TV signal (or satellite, something like that) that airs material produced by VJs (supposedly) intertwined with commercials. It is aimed towards places that want visual content but, instead of selling a DVD they sell you a signal. The guys supposedly take care of installing the screens and all if you don't have them.

That is all I know, I wish I could read more of the site.

From watching the video on the US wing, seems like it's more oriented toward bar venues but some big venues appear too, they look like corporate events.

[CarlosB]

Hello,

I've been lurking around VJForums for a while now, but never bothered to register since I'm not a VJ and not very likely to start in the near future (unless I win billions in the national lottery, that is :)

Anyhow, the MYTV company seems to be about TV signals to locations like clubs, shops and ferries through the internet. As far as I understand, they have a centralized content bank from which they broadcast personalized content.

This is what they say about MYTV Nightlife (the "channel" for clubs):

"For Rockers, Ravers, Clubbers and Sinners
The high-quality and club-spesific content adds to the enjoyable and international atmosphere and to the service. The content is like the patrons of the high-quality entertainment venue: fashionable, social, urban and image-oriented.

The content is made by the best professionals in the field, experienced video jockeys and TV professionals from Finland, Russia, Greece, and the United States. They have experience of producing the visual entertainment of several famous venues. The content creates the right kind of mood in the right kind of place.

How MYTV works
MYTV uses the internet so we can control that the right venue gets the right content at the right time. The picture is TV quality and we can program the content according to different days of the week or to different themes. Most of the MYTV content is changed every week so the consumer is always offered a fresh experience."

There must be a fairly high demand for this type of thing, I think even my local supermarket has tvs (with bloody annoying content, I wouldn't mind a bit of pounding beats and exploding visuals in the midst of all that "now a pair of Nokia rubber boots for 15 euros" stuff :)

So all in all, there's money to be made from your spare clips.

Jaysis, gotta go to sleep, it's 7 o'clock in the morning :)

[WordVirus23]

out-sourcing the VJ, is pretty hard to pass on most of my clients, they want a real person there, so that they can ask annoying questions like "there's a different performer playing to, or X isn't playing tonight, or how about some corona ads on screen cuz the distributor is here... blah blah blah... bars & clubs (in my exp.) want someone tangible there *just in case* because, you never know wtf is gonna happen.

a service like this might do well for a place like murph described in minneapolis w/ ~50 plasmas spread around. so instead of TV, they can control the content/ads that show... I'd wager it'd be very easy to attract coporate sponsorship as a bar with a service like this running. imagine a bar owner *assuring* a distributor that none of his competitors commercials will *ever* been seen in the venue; but his will.

I'd think as far as a big musical venue went tho, I'm sure they'd require an on site tech.

..j...

[akira_k]

yeah this is surely aimed at places that don't need a person to be there like huge bars or stuff like that. But I think some of the retard-minded clubs might chose this instead of a VJ if it saves them some mone. You know how they are :P

I know a couple of clubs here that, if the price is right, would be all over this. They just don't care as long as it saves them bucks and fills their screen with something.

[Syntax]

So is all MyTV content premade visuals with ads in between? Or is there actually a VJ sitting behind a computer mixing visuals live all the time? And does the channel stream audio? What happens at the bar or club when the connection goes down? Blank screens? Maybe thats when they'll realize that they can't replace a real person with a computer.

I went to a new club last weekend and was all hyped up to see several screens with visuals set up throughout the place. It didn't take me long to notice the video looping over again and aagain and again. Its just so dissapointing and lame when I see a club playing visuals from a DVD that don't even correspond to the music playing. I take it as an opportunity to get my foot in the door.

[akira_k]

Originally posted by Syntax
So is all MyTV content premade visuals with ads in between? Or is there actually a VJ sitting behind a computer mixing visuals live all the time? No, it's premixed by VJs.

There's obviously, to me, no choice between a live act and a DVD or this, but at some places having a live VJ is just too much, look at the pictures of the venues that mytv seems to approach. As I said this doesn't mean a club decides to use this if it is more affordable than a live VJ, just as they decide to buy a DVD instead of hiting a VJ.

[loboy]

i tried the link but the site must be down.

otherwise, how is MyTV serving the content? over copper? fiber? air?

just seems that every club will need a dedicated T1 line just to serve this content. if it were possible to serve stable high quality video over the net, i'd think more people would be doing this. unless the the clubs are downloading the content then presenting it. in an environment as dynamic as a club, content served over the net doesn't seem stable enough yet.

My biggest qualm with what I have read here is that it would eliminate the VJ from the scene altogether. Here in the states commercial radio is already doing this, and its destroying local community dialogue on the airwaves.

...

[SuperFlySister]

This kind of thing is already happening here in the UK. Check out Translucis (http://www.translucis.com)

[yeager]

Well hold on. Im not getting pressy as a VJ ere, but if 'people' or' vj's are piping content into clubs or 'remote' venues, surley this is going to make whatever is on the screens very un-engaging. Or maybe not un-engaging, but where is the point in it if the vj has no collaboration with the musician or the music??? maybe Im just been a little naive about this , but I like to think that there is still someone thinking about what EXACTLY goes up on the screen at certain points in the set!
Surley a vj would have to be there at the gig to trigger some clips live?? to not just feed people some bullshit thats getting piped all round the city.
:mad:

[VJFranzK]

may have seen one of these. it's pre-fab commercial nonsence.
the video equivalent of clear channel radio :grrr: or walmart?

[solly]

They should provide the music too so that it would be synched and can forget having a DJ and a VJ. They should also control serving drinks at the bar so they can forget about bartenders, etc.

[yeager]

and maybe they can forget about the club and just stream you night out on the internet. Now that sounds like loads of fun. WTF!

Sounds like moeny spinning 'prefab' crap as vjfranks says. But the spirit of something good is there I know, but you can only go so far people.