HOw much to charge for TV advertising work?

[Rovastar]

Speculting at the moment but how much would you charge for a national (US) or worldwide advertising campaign for a large corp like Ford or someone like that to use your stuff.

If I am selling stuff based on the premise that will be used ina advertising campaign then obviously it will cost more but how much for?

NOt interested in a price per second really (unless that is what the design industry charges) but the

Or is it based on the amount of estimated viewers, amount of viewing, etc./

I know here in the UK voice-over people do (or used to the advertising companies tried to change it to be a flat fee) get royality (?) well more money for how often there voice/advert is shown.

Is this common practice for visuals too.

Anyone no any info on this?

[Amukidi]

I have a good friend who has a few ad campaigns under his belt as a composer and he seems to command around ?20 - 30,000 for a 30 second commercial. This is dependent upon royalties - he recently did a Nissan ad for the US market only and got ?25,000 up front and reckoned on about the same in royalties. Production costs alone will make video work very costly (I notice you are on the lookout for high res equipment!!) so I reckon you will need to be in a similar ball park or even higher. Scary stuff if you ask me mate!! They're gonna want you to deliver high quality goods on a silly deadline - I have done prop - making work for TV companies and they do pay handsomely, but expect utmost professionalism, so make sure your fee reflects this. BTW, they won't take you seriously if you pitch your price too low!

[vjrei]

Video is charged by the second, no royalties.

Music and audio is chaged in a different way, with royalties... why? I have no idea.

Find some one to talk with seriously because if you look like this is you fisrt gig, for get it, advertising agencies take no risks.

If you work in After Effects it is about $200 the sec. I'm not really sure.

Then you are going to give that material to the post production people who is gonna edit everything, you give it in a CD in DV codec most of the time.

You won't be doing the entire comertial, do you? Because editing is very tricky.

Timing for TV comertials is very different than timing for VJing. In TV comertials everythging ahve to make sense in a 30 sec. period, for US 30 sec. is nothing yet.

I recomend you to get experience in a pos house, even if is a one or 2 months intership.

[Rovastar]

Nope in interestd inm teh entire commerical. In fact TV stuff is a long way of for teh moment just thinking about the bigger picture. Like if they are runnig an advereting campaign for a new say dance music album for a record label and have visuals in the background. etc with the rest of the normal stuff on top.

But thanks Jaffa that is a good guide. I was looking 5 figures if it was to be used in TV. Dependant on how the stuff is used.

Nothing is final yet and actually I want to know about this mixer for live stuff on the same project. :)

But very early days only just done a demo. in fact noone has even mentioned a TV advertising campaign so I do not know. at all just cover more bases.:)

[holly]

Nope in interestd inm teh entire commerical. In fact TV stuff is a long way of for teh moment just thinking about the bigger picture. Like if they are runnig an advereting campaign for a new say dance music album for a record label and have visuals in the background. etc with the rest of the normal stuff on top.
Oh, you mean if the ubiquitous "people dancing in a white room" gets replaced by "people dancing in VJ". Heh. We'd be RICH!