Stats about VJ future?

[21]

Hi there,

I am in the middle of writing my dissertation for my MA, title:

Is the VJ an essential part of the entertainment experience and therefore a viable business?

I was just wondering if anyone knows of any really good articles etc. that discusses future trends or stats for the market growth of the VJ industry?

Would be really helpful,

Cheers

[21]

Oh and also any other good VJ articles, they don't just have to be about future trends, for example copyright laws and technological advancements...

cheers x

[AlleycatLA]

Zzzzzzz.... harumph! Me:devil: , do your schoolwork?

[Lucidhouse]

.

here's a short article (http://www.adobe.com/designcenter/thinktank/vjculture/) for you [not realy stats based] ...theres many more articles arownd, just have'nt got links

.

[vjrei]

I am the one to interview about that... =/

The VJs and the entertainment industry:

Vjs started to do visuals as a game, usually is a very experimental thing to do and have been evolving rapidly in the last 10 years, specially the last 5 with the advantages in technology and software. Computers gave more flexibility and real time manipulation in the image treatment.

Now, there was never an actual position in the industry for the "VJ" figure. There is a budged for the "video" instalation. Usually production companies have ther VCRs projecting the clients logo or some other video signal but there is not actual manipulation during the show.

Right now, VJs have more experience, there are not only "geeks with laptops", they are professionals with skills.

Now, there is a "marriage" to be done between the industry and the VJs.

1. The industry need to accept this new kind of individuals whose experience can improve dramatically the show with new content, real time manipulation and set desing.

2. The VJ need to understand the requirements of the industry regarding the corporate image of their clients. The Vj can not seat down with the "I am a visual artist" attitude, is a service he is offering as a technical director and video producer at same time.

So is in the hand of the VJ to explain to the client what can be done in order to create his position in the industry as a must.

VJs are turning in to specialized visual companies, years are passing by, most of us are in our 30's now and managing different areas like photography, graphic desing, video post production, technical direction, audio, direction... Taking care of the right business skills we are becoming a new enhaced generation of production houses. More efficient and creative.

[ChikletTV]

here: http://www.solu.org/writings.html you have a thesis about live cinema.
hope that help you.

cheers.

[deepvisual]

Hi there,

Is the VJ an essential part of the entertainment experience and therefore a viable business?


I'd suggest you change your title. business success has little to do with providing an essential entertainment experience and more to do with making a profit and finding clients.

[dvjprotohippy]

I'd suggest you change your title. business success has little to do with providing an essential entertainment experience and more to do with making a profit and finding clients.


I would have to agree with that for sure.....!!

[21]

Hi guys,

Cheers for all of the replies so far! Lucidhouse, thanks for the link to that atricle, it had some good info that I can use. vjrei, thanks for your in-put. It is really interesting what you said:

"VJs are turning in to specialized visual companies, years are passing by, most of us are in our 30's now and managing different areas like photography, graphic desing, video post production, technical direction, audio, direction... Taking care of the right business skills we are becoming a new enhaced generation of production houses. More efficient and creative."

I agree that convergence into many different areas of design, not just the video side of VJing is a key element in the sucess of individuals and organisations in the future. May use this in my dissertation if it is OK with you? Could you poss give me some more background information about youself, how long you have been VJing? Are you part of a company or a sole trader? etc..

In response to deepvisual and dvjprotohippy I do agree that enhancing the experience is only a small factor in terms of business sucess, however if VJing has a negative impact on the sucess of an event (and could even drive people away) then in terms of convincing an establishment that VJing is worth spending money on you haven't got a chance. "making a profit and finding clients" are key elemens in the sucess of any business.

Thanks for all of your input. I am hoping to get some Mintel reports that can provide statistical data on the growth of the industry (or the closest thing to VJing) - if I do obtain these then I am happy to share this info up here so watch this space.

J Weston